B2B Marketing Consulting
Bridging the gap between B2B Lead Gen and Revenue
Senior, hands-on consulting and operational support for B2B companies that need marketing to actually convert — from leads to revenue.
Get in touch
Senior, hands-on consulting and operational support for B2B companies that need marketing to actually convert — from leads to revenue.
Get in touch
About
I'm John Bagge, a senior B2B marketing consultant with deep roots in growth marketing, demand generation, and modern marketing technology.
At Homegrown, I work as an embedded partner, not a vendor. I bring senior-level strategic clarity together with hands-on operational capabilities across the full funnel: from the first touchpoint to closed revenue. My clients are typically B2B scale-ups and SMEs that need a seasoned operator, not an agency with a 12-week onboarding process.
My core competencies are HubSpot marketing automation, account-based marketing (ABM), and lead generation — the three levers that most reliably translate marketing investment into pipeline. I'm a T-shaped marketer by design: broad enough to understand the whole system, deep enough to fix what's broken.
What I do
I don't try to be everything to everyone. I've built depth in the areas that drive the most measurable impact for B2B businesses.
Most HubSpot implementations underperform. I design and implement clean, scalable setups that actually connect marketing activity to sales outcomes — built for the team that has to use it every day.
ABM done right isn't about personalised banners — it's about focus, relevance, and alignment with sales. I design and run programmes that concentrate effort on the accounts that actually matter.
I build lead generation engines — not one-off campaigns. From demand creation through nurture to sales handover, I design the full journey with clear conversion logic and measurement at every stage.
How I work
Broad capability across the full funnel, with specialist operational depth where it matters the most.
Contact
I'm always happy to talk — whether you have a future project in mind, want to explore possibilities, or just need a second opinion.
info@homegrown.dk